The starting point for the development of the EcoMark Natural Branding process was a simple insight: why use packaging and thus create waste when fruit and vegetables already come with the best packaging? Nature has already equipped every fruit or vegetable shell perfectly for storage. There are basically no differences between the hard shell of a coconut and the thinner protective layer of a cucumber. Both protect the inside of the fruit from environmental influences, both provide protection from impact damage according to the growing environment, both perfectly seal the fruit on the outside from all sides.

In addition, each skin of fruit or vegetables always consists of a colouring top layer in which most of the pigments are found. Below this, there are more or less coloured layers that take over the actual protective functions. From the labelling point of view, the fruit or vegetable bowl is a perfect base for labelling. A lemon provides enough space to place an organic seal prominently and clearly visible. A banana could even accommodate a whole story with the appropriate marking device.

For a long time, the problem with these considerations was the question of how to permanently label the peel without damaging or chemically altering the fruit, and without having to resort to additional aids such as adhesives, paints or pigments.

With Natural Branding, EcoMark has found the answer. In the non-contact laser method for labelling fruit and vegetables, a CO2 laser applies a wafer-thin layer of pigment to the skin according to computer-controlled specifications. This colour removal is so precise that logos, lettering, graphics, seals or text can be immortalised in exact size and position on a fruit in a fraction of a second. Durable, more natural and safer than any other form of labelling, such as plastic packaging.