Branding times are between 0.2 seconds and 0.8 seconds. What is decisive here is which product is lasered and how complex the logo is that is applied to each product. The current organic certification together with a PLU number are most frequently used. However, it is also possible to design the logos yourself and to apply other information such as the country of origin and the harvesting date.
Are lasered products that are given away as advertising media still subject to the marketing standard?
Lasered products that are given away as advertising media are no longer subject to the marketing standard.
It is necessary to differentiate here. As only organic products can be set out in organic shops, branding is not required here. For example, in supermarkets, where conventional goods are offered alongside organic products, the latter have to be marked with an organic certification to show that the producers adhere to the EU organic regulations. The EU ecological regulation controls precisely when a product may be called “organic” or “ecological”.
The process of laser branding is more economical than labelling. You save on large amounts of consumable materials such as plastic packaging and labels, as well as other additives used to affix the label to the product. Storage costs are precluded for all these consumable materials, as all labels are saved directly in the machine database. You also save a great deal of time because the labelling can be altered or adapted within minutes. A packager can therefore respond to changes or new provisions in a short time. The machine costs are very low and the configuration of the process (i.e. The handling of products in front of and behind the machine) are adapted to the packager’s material cycle, thereby increasing efficiency. In many cases, the productivity of laser branding is already higher than the previous labelling machines were able to offer. Because consumable materials and manpower are not required, Natural Branding is a procedure that works both economically and ecologically. It should also be noted that the NB3002 machine can be used universally, i.e. all products can be marked using this machine. This means that the machine capacities can be used optimally, and on the other hand there are no retooling times.
Natural Branding offers the opportunity to replace labels and plastic packaging. Moreover, the operating costs and indeed the energy costs of the machine are very low. Anywhere where the process is currently used, tonnes of plastic packaging are precluded, which means that our overall CO2 footprint is reduced.
The NB3002 machine uses around 1 kW per hour in full operation. As many producers and packagers who use this machine nowadays rely on alternative energies, the energy requirement should also be considered at an ecological level.
Industrial branding lasers that are used for this process have to be very flexible in their handling. Every product has different characteristics. The surfaces do not behave in the same way, so that the laser has to be able to brand each individual product in the right way. This primarily involves the laser energy as well as the marking speed.
The production process can be set up to be more efficient. Productivity increases. By adapting the entire machine, the handling processes are simplified and the producer or packager saves on manpower. Savings are made on consumer and packaging materials as well as their storage costs. Due to the option of individually setting out the products, fewer units are affected by damaged items, so there is less waste in this area too.
Firstly, laser branding is an independent process. It replaces a labelling machine, which has to be fed manually with individual products or crates of products. The difference is that the NB3002 machine can be used universally for all products. It is therefore a machine for all products.
There are no limits when it comes to processes. These are dependent on the products alone. It is very difficult to apply a QR code or bar code to a changing product (that is, where the surface alters due to the ageing or ripening of the product) which has to be read by machine at the till.