+49 (0) 2631 8244 100 info@eco-mark.de

Natural Branding by EcoMark

Laser labelling for fruit, vegetables and foodstuffs

No need for labels or plastic packaging while maintaining flavour and shelf life. Environmentally friendly and productive: Natural Branding requires no set-up times, improves margins and demands minimal deployment of resources.

A Natural Branding machine labels the most diverse fruit and vegetables – with no contact, in a natural way, and without the use of additives or chemicals.

EcoMark Natural Branding prospect

Laser engraving of fruit and vegetables

Natural Branding for fruit, vegetables and foodstuffs

We have developed Natural Branding as a sustainable branding solution for all fruit and vegetables. Fast, flexible and economical – for branding fruit, vegetables, foodstuffs, etc.

With Natural Branding, only the topmost cell layer of the skin is depigmented, and only the outermost layer of the peel is removed, so that the product is not affected or damaged. There are no restrictions at all for foodstuffs, including organic products. Absolutely no chemical additives, packaging materials or stickers are used in the procedure. This is the simplest way of responding to increasing packaging costs.


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Natural Branding


Branding directly on the skin of a fruit or directly on the peel of vegetables …
Our technology makes this possible. Repackaging, films, sticky labels, etc. are a thing of the past. Laser protection and the CE declaration are always in place.

Natural Branding


Truly organic – as no plastic is used and only a small amount of energy is required. EcoMark Natural Branding …
This is what the organic food industry has long been waiting for.

Natural Branding


With Natural Branding the topmost layer of the peel is laser marked with micrometre precision. It is very gentle, harmless for everyone, and maintains the quality and shelf life of the branded food item.

How does Natural Branding work?

The Natural Branding process

The machines in the NB series have been developed based on a modular principle. The entry machine is fitted with a conveyor belt so that objects can be marked “on the fly” without stopping. The products can therefore be displayed individually or set out in containers or crates. The camera automatically recognises the position and alignment of the products. The information is transmitted to the laser in just a few milliseconds, and each product is marked according to pre-set criteria. All machines can automatically balance height differences of 44 mm (+/- 22 mm).

Depending on the space conditions or product range, the machine can be adapted to special requirements. Not only do we optimise the laser process but we also consider the processes in front of and behind the machine. With individually coordinated feed and discharge systems, we optimise the entire process and reduce the greatest cost driver, i.e. staff costs, to a minimum. We therefore offer the best solution for our customers. If the requirements change over the course of time, the machine can have further modules added subsequently.

Natural Branding Machine fruits and vegetables


Many make it complicated – we prefer to make it simple for you. And we rely completely on user-friendly software. This is easy to use and enables production changes with just a few clicks. Parameters are set for this, which can be called up in a few seconds. Small corrections to new batches are carried out in the blink of an eye.


Marketing promotions boost sales – and thanks to our machines, they can be communicated directly on the products. The same applies to promotional logos or other messages that you would like to bring to customers. We will be pleased to support you. Just ask us. We are sure to have the right solution.


Many customers ask us how much CO2 can be saved using our technology. The answer to this is very simple. Ultimately, many parameters play a part here. But we can tell you this much: one of our biggest customers made a post-calculation. With the branding of ginger alone, they were able to save 68,000 kg of packaging material in a year. This corresponds to around 310 tonnes of CO². Or 2.5 million kilometres driven in an average car.

Natural Branding in practice

The areas of application of Natural Branding

Laser labelling fruit and vegetables

Fruit and vegetables

Further information on the laser labelling of fruit and vegetables
Laser labelling food


Further information on the laser labelling of foodstuffs

Natural branding laser labelling

The natural packaging alternative

The advantages compared to stickers

Marking with laser costs from 0.3 cent for a kiwi, including handling. This corresponds roughly with the procurement costs for a sticker, but the costs of attaching the sticker as well as administration costs also have to be added here. With a kiwi there is also the risk that the sticker does not adhere to the skin. Special, super-adhesive stickers are not permitted for every product. Also, the sticker usually consists of plastic, which later causes problems in the composting system.

The advantages compared to plastic packaging

The economic advantage is the clearest. Packaging weighs an average of around 20 g. A sticker is also required for marking. The packaging costs are therefore sometimes even higher then the product costs. Furthermore, there is also the problem of over-portioning if the packaging unit is sold according to weight. Losses of up to 5% may be the result. Also, a complete packaging unit has to be disposed of as soon as a single item in the package is spoilt. This means twice the loss, with 100% forfeiture of sales and additional disposal costs. The CO2footprint is lowered considerably by avoiding packaging, as each tonne of plastic saved reduces the consumption of crude oil and protects the environment.

Specially marked promotions

Flexible and fast means economical. With Natural Branding, marketing promotions bring a good return for numerous events, whether it is a cutting pattern on pumpkins for Halloween, decorating oranges with Santa Claus in December, or an Easter bunny in April. Each customer requirement can be met individually and quickly without the notorious lead times and additional costs. New logos and texts can be imported simply in just a few seconds.

Suitable products

The range of products for Natural Branding is growing. Up to now, the following products have been suitable for marking: Ginger, sweet potatoes, cucumbers, avocados, coconuts, pumpkins (Hokkaido and Butternut), apples, peppers, kiwis, limes, courgettes, pomegranates, garlic, mangoes, lemons, oranges, celeries and kohlrabi.

Solutions for you

Customisation and adaptation to existing production lines is of course always possible. Major time savings can therefore be made with few resources. We will be pleased to advise you.

The advantages of Natural Branding



margin and improves the image


on packaging and reduces waste


as it is free from chemicals and additives


for organic branding


Adapts to the shapes and reduces set-up times


Cannot fall off


From 0.1 seconds per branding and particularly cost-effective


on fruit and vegetables thanks to careful technology

Customer opinions on our Natural Branding laser machines

We have found more than just a machine supplier with EcoMark. EcoMark includes us in the development process for Natural Branding and the system is open to all future requirements.

Paul Hendriks

Packaging specialist, Eosta

Its versatile application options and the easy handling makes the NB6002 from Eco Mark the ideal device for our requirements. We will continue to rely heavily on the natural branding labeling solution in the future.

Christoph Mick

Managing partner, Veganis GmbH



Do you have any questions, or are you interested in our laser machines? Please contact us.

EcoMark GmbH

+49 (0) 2631 8244 100

+49 (0) 2631 8244 29


Gumbinnenstraße 4

56566 Neuwied